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Custom themeLive

A custom theme, true to your brand.

GemBoss builds your headless store a theme of its own: 60 section types, from the hero to the buy box to the bundle builder, that take their look from your brand's colours, type, radius, spacing and one motion setting. It renders headless on the gem framework, on top of your Shopify.

Start free → See the storefront builder

Sections from stores GemBoss built.

60 section types

Every job a store page has. A section built for it.

Product pages, collections, landing pages and the home page are composed from the same set, so a campaign page and your store look like one brand.

Heroes 6

Hero bannerHero collageMarketplace heroHero slideshowHero triptychHero video

Product page 14

Buy boxMedia galleryProduct tabsTrust badgesProduct bundleSticky add to cartStock indicatorHow to useIngredient breakdownIngredients and materialsShade finderBefore and afterComparisonComparison table

Shopping and offers 12

Featured collectionProduct card gridRecommended productsRecently viewedCollection filtersCollection pagingCollection promo bannerBundle builderOfferQuick orderCart recommendationsCart trust summary

Proof 6

Product reviewsReviews stripTestimonial carouselLogo listInstagram galleryShoppable video

Engagement 5

Quiz finderPromo popupCountdown bannerAnnouncement barContact form

Story and content 17

Image with textRich textMulticolumnCollageLookbook hotspotsVideo storyBrand bandScrolling contentAdvanced listContentFAQBlog editorialEvent scheduleStore locatorMapBreadcrumbsDivider
Style

Change a setting once. Every section follows.

Sections read their look from your brand settings, so one change restyles every page.

Colours
White and inkPaper and terracottaForest and lime
Type
Sans, semiboldSerif headingsSans, heavy
Radius
12 on cards, 8 on buttonsSquare cornersRound buttons
Motion
SubtleSubtleExpressive
Under the hood

Your theme, not a theme file. Nothing to install, nothing to fight.

One runtime

Headless on the gem framework, the same in the editor, the preview and the store.

Fast by construction

LCP 2.1 s, CLS 0.004 and TTFB 0.05 s on a live GemBoss store.

Mobile, simulated 4G, median of 8 Lighthouse runs, 10 Oct 2026.

Shopify keeps the commerce

Catalog, cart, checkout and orders stay in Shopify, with the apps wired to them.

Editable, section by section

Ask in chat or open the settings. Every section stays yours to change.

Start free → See the page builder

Questions about the custom theme

Is the custom theme a Shopify theme I install?

No. It is GemThemes, the GemBoss section library, plus the brand settings that drive it, and it renders as a headless storefront on top of your Shopify store. There is no theme file to install, and your current Shopify theme is left as it is.

Can I edit the sections after they are generated?

Yes, every one of them, section by section, in chat or in the settings. The generated store is a starting point rather than a finished artifact.

Will my store look like every other store built this way?

That is the failure this is built to avoid. Sections take their look from your colours, type, radius and spacing, and from settings like layout density, visual style and motion. Two stores on the same library can look nothing alike.

What happens if I stop paying?

Your Shopify store is untouched: catalog, checkout, orders and your Shopify theme stay where they always were, so you can keep selling there. Your analytics export to CSV on every plan.

How does this work with the apps I already run?

Shopify keeps the catalog, cart and checkout, so anything wired to those keeps working. See what GemBoss connects to for the specifics.

I want to stay in my Liquid theme. Is there an option?

Yes. GemPages, GemX and GemUpsells are apps from the same team, on the Shopify App Store, and they work inside your Shopify store and its Liquid theme. See the Shopify apps.

Does it work for my category?

The same 60 section types cover them, with sections like ingredient breakdowns, shade finders and comparison tables for the categories that need them. See stores built for beauty and skincare, wellness and supplements, fashion, electronics and home and food.

See your brand in these sections.

Start free. GemBoss builds your storefront from the library, on your brand, and waits for your OK.

Start free → Book a demo