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GemBoss
Solutions · Beauty & skincare

Beauty sells on trust. Every page has to earn it.

Beauty shoppers are buying a result for their own skin. GemBoss builds the quiz, advertorial and product page that answer their questions first, then tests them with your approval.

Funnels for beauty

Not ready for a product page? Give them the page before it.

GemBoss writes the angles for your product, each with a hook, a persona and an awareness level, then builds the funnel each angle needs.

  • Quiz: skin type and concern in, a routine out
  • Advertorial: one person's routine, told as a story
  • Comparison: your serum against the usual drugstore pick
  • Landing page per angle, each with its own URL and UTMs
See the funnel builder
Storefront for beauty

The questions are personal. So the page order changes.

A beauty page that opens with a discount answers the wrong question. GemBoss composes your headless storefront from the sections this category converts on, in your brand's style, on the Shopify you already run.

Product page · ingredients
An ingredient section listing each active and what it does.

Every active, and what it does

Answer the ingredient question before it becomes a reason to leave.

Ingredient breakdownHow to useBefore and after
Product page · reviews
A reviews section with written reviews and a star rating.

Proof from people like them

Import your reviews and put them where the doubt happens.

Product reviewsReviews stripTrust badges

A routine they asked for

A short quiz, then a results page with the routine and a bundle.

Quiz finderShade finderProduct bundle

Vital Glow is a demo store GemBoss built, not a customer. Every store draws on the same 60 section types. See the storefront builder

Offers for beauty

One product is rarely the whole routine. Sell the routine.

Offers sit inside the page, in your brand's style, and each one can be tested like any other change.

  • Routine bundles: cleanser, serum and SPF at one price
  • Quantity breaks on the product people reorder
  • A free gift once the cart passes a threshold
  • A post-purchase add-on, one tap after checkout
See offers
After launch

Then it keeps improving, with you approving each change.

GemBoss proposes tests and personalization for the pages above and reads the results on your own traffic. Nothing goes live until a person says yes.

  • A/B tests on any section, with always-valid stats and a sample-ratio check
  • Personalization by ad, new or returning visitor, country, device and quiz answer
  • Revenue per session, heatmaps and session replay, on first-party data
  • A person promotes the winner. No result, no change.
See A/B testing

Start with one beauty product.

GemBoss drafts the angles, the pages and the first test, and waits for your OK.