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A/B testing and personalization

Test everything. A person promotes the winner.

Run A/B tests on any page or funnel step, read them on revenue per session, and show each audience the page that fits.

25
copy variants in a single test
10%
holdback on every personalization, so you see its real lift
8
personalization templates, ready to switch on
Statistics you can check early

Look on any day. The answer stays honest.

GemBoss uses always-valid sequential statistics, so a result you read on day three means what it says.

  • A sample-ratio check on every split, so a broken split is flagged before you trust it
  • Revenue per session as the main number, not only clicks
  • Up to 25 copy variants in one test
Run your first test →
Personalization

Not every shopper came for the same reason. Show each one the page that fits.

Rules by traffic source (ads, social, search or direct), returning visitors, country, device, cart value, or quiz and popup answers.

  • Show or hide any section for an audience, on funnel steps or storefront pages
  • Keep both versions of a test and serve each by the visitor's first utm_source
  • Staged for your approval, like every test

Illustrative data.

Heatmaps and session replay

A test says what won. Heatmaps and replays say why.

First-party analytics on every page, with heatmaps, session replay and UTM attribution with ROAS.

See data and analytics

Illustrative data.

Run your first test this week.

GemBoss drafts the variants and sets up the split. You launch it, read it, and decide.