Every ad makes a promise. Land it on a page that keeps it.
GemBoss turns one product into angles, writes the ad copy and a tracked link for each, and builds the pre-sell page that sells that exact angle. You launch the ads. GemBoss tests the pages and shows you which angle pays.
I used to spend 20 minutes on my skin every morning. Now it is one serum with my coffee.
utm_content=angle-01
Five steps, five bottles, five prices. Here is why women are swapping them for one serum.
utm_content=angle-02
A five-step shelf or one serum? We put them side by side so you do not have to.
utm_content=angle-03
Illustrative: Vital Glow is a GemBoss demo brand. Ads are drawn for this page; the pages are built from GemBoss templates.
One product in. A page for every ad out.
The same brief writes the ad and the page, so the shopper who clicks a story lands on that story. Then the numbers come back by angle.
- 01
Angles
Up to five at a time, each with a hook, a persona, an awareness level and a creative brief.
- 02
Ad copy and a link
Ad copy for every angle, plus a landing URL with UTMs already set.
- 03
The page behind the ad
An advertorial, listicle, comparison or quiz that keeps the ad's promise, then the product page and the offer.
- 04
Test and measure
A/B tests on real traffic, ROAS by angle, and purchases sent back to Meta through the Conversions API.
Write the angle once. Get the ad and the link with it.
Each angle comes with the words for Ads Manager and the URL the ad should point at, written from the same brief as the page.
- A hook, a persona and an awareness level, so you know who each ad is for
- Ad copy written to match the page it points at
- A creative brief for the image or video your team makes
- A landing URL with UTMs, ready to paste into the ad
- Hook
- My whole skincare routine now takes 30 seconds.
- Ad copy
- I used to spend 20 minutes on my skin every morning. Now it is one serum with my coffee. Why I stopped buying serums.
- Creative brief
- Kitchen counter, 7am. One serum, one coffee, no mirror. Text on screen: "My whole routine, in 30 seconds."
- Landing URL
- /a/morning-ritual?utm_source=meta&utm_medium=paid_social&utm_campaign=vital-glow&utm_content=angle-01
Illustrative data.
The ad gets the click. The next page gets the sale.
A cold shopper who clicked a story should land on that story, not on a product grid. GemBoss builds the page for the angle, then hands the warm shopper to the product page and the offer.
- Advertorials for problem-aware, cold traffic
- Listicles for shoppers weighing up reasons
- Comparisons for shoppers choosing between options
- Quizzes when the right product depends on the shopper
- Product page, bundles and post-purchase offers after it, with checkout on Shopify
Illustrative: Vital Glow is a GemBoss demo brand, built from GemBoss templates.
Test the page. Read which angle pays.
Split the page behind any ad, then see revenue and ROAS by angle on numbers you own, with purchases going back to Meta.
Test the page, not just the ad.
- Always-valid sequential tests, safe to check any day
- Sample-ratio checks and revenue per session
- You promote the winner; nothing ships on its own
| Variant | Conv. | Rev./session |
|---|---|---|
| AI stopped buying serums | 3.1% | $1.42 |
| BYour skin is 40. Your routine is 25. | 3.8% | $1.79 |
ROAS by angle, on numbers you own.
- UTM attribution by campaign, ad and angle, with ROAS from the spend you enter
- First-party analytics, heatmaps and session replay
- Purchases sent to Meta through the Conversions API; TikTok gets its pixel and UTM attribution
| Angle | Spend | Revenue | ROAS |
|---|---|---|---|
| 01 Morning ritual | $3,180 | $9,840 | 3.1 |
| 02 Label check | $3,100 | $7,450 | 2.4 |
| 03 Comparison | $2,090 | $1,880 | 0.9 |
Illustrative data.
GemBoss builds what the ad points at. You run the ads.
- Writes angles, ad copy, briefs and UTM links
- Builds the pre-sell page, product page and offer
- Runs A/B tests and shows the result
- Attributes sales by angle, with ROAS
- Sends purchases to Meta through the Conversions API
- Make the images and videos, from the brief
- Launch and manage campaigns in Meta and TikTok Ads Manager
- Set budgets, bids and audiences
- Enter your ad spend, so ROAS can be worked out
- Approve pages and promote test winners
Running ads for clients? See partners
Questions from media buyers
Does GemBoss create or launch my ads?
No. GemBoss writes the angles, the ad copy, a creative brief and a landing URL with UTMs for each one. You make the creative, then create, launch and manage the campaigns in Meta Ads Manager or TikTok Ads Manager, with your own budgets and audiences.
How does it know which ad a sale came from?
Every landing URL carries UTMs for the campaign, the ad and the angle. GemBoss counts sessions and orders on your storefront with its own first-party analytics and attributes them by those UTMs. ROAS is worked out from the ad spend you enter.
What does it send back to Meta?
Purchases, server side, through the Meta Conversions API, alongside the Meta pixel you add with a one-paste tag.
Does it work with TikTok ads?
Yes, for pages, tests and attribution. Add the TikTok pixel with a one-paste tag, and TikTok traffic is attributed by UTM with ROAS like any other source. GemBoss does not send server-side events to TikTok today.
Where do the pages live?
On your GemBoss storefront, a headless layer on top of your Shopify store. Catalog, checkout and orders stay in Shopify, so a shopper from an ad buys through the checkout you already use.
Give your next ad a page that keeps its promise.
Start with one product. GemBoss drafts the angles, the ad copy and the pages, and waits for your OK.