Skip to content
NEW The GemBoss community is live. Join founders building brand-true stores →
GemBoss
← Careers GemBoss_JD_Community-Partnership-Lead Page 1 of 10 Apply
GemBoss · Job descriptionGB-JD-26-01 · Community & Partnership Lead
Speakers and guests on stage at ShopX 2025 in Hanoi, taking a group selfie with the audience behind them
Hiring first1 seatHCM City or Hanoi
Community & partnerships · GB-JD-26-01

Community & Partnership Lead

Build Asia-Pacific's largest community of ecommerce brand builders. Then bring in the agencies, freelancers and creators who serve them.

Where
HCM City or Hanoi office
Travel
Singapore, Malaysia, China, Thailand and wider APAC
Reports to
Chris, founder
English
IELTS 7.0+ speaking, or equal
A plus
Mandarin · life or work abroad
You earn
Base, quarterly bonus, recurring commission
gemboss.ai/careers/community-partnership-lead · 3 Nov 2026Page 1 of 10
GemBoss · Job descriptionGB-JD-26-01 · Community & Partnership Lead
A letter from Chris
From
Chris Koh, founder
To
The person who will build our community
Date
3 November 2026

Re: The community I want GemBoss to be known for

Hi, Chris here.

I want GemBoss to be home to the largest community of ecommerce brand builders in Asia-Pacific. You would build it.

GemBoss can build a store in minutes, but most merchants still don't know what to ask it. Every time we sit with them in a room, show them once and let them try, they get it, and many of them stay. That room is the job: online every other week, in person every quarter, and in Singapore, Kuala Lumpur, Shenzhen or Bangkok when the room is there.

Around it are the agencies, freelancers and creators who already have merchants' trust, and the larger brands who need a partner, not a tool. You bring them in to build with us.

You start with GemPages' 100,000 merchants next door, a community that is already open, a budget and my calendar. In return I want the three numbers on page 5 to move, and I want you to earn more every time they do.

Chris

Founder, GemBoss · GemCommerce

Chris Koh on stage at ShopX 2025 in Hanoi
Chris at ShopX 2025, Hanoi.
gemboss.ai/careers/community-partnership-lead · 3 Nov 2026Page 2 of 10
GemBoss · Job descriptionGB-JD-26-01 · Community & Partnership Lead
Why this seat exists

The gap isn't the software. It's the room.

AI builds the store.People still have to learn what to ask. One good tutorial does more than a new feature.
Merchants trust people they've met.A webinar, a workshop, a dinner after the event. That is where a stranger becomes a customer.
Partners reach merchants we never will.Agencies, freelancers and creators already have the audience. Give them a reason to bring it.
GemCommunitythe room you run LearnBuildPartnerBring Tutorials, webinars and workshops Members build on GemBoss Agencies and creators join to serve them They bring more merchants

Teaching is the product. The members who learn become the ones who buy.

gemboss.ai/careers/community-partnership-lead · 3 Nov 2026Page 3 of 10
GemBoss · Job descriptionGB-JD-26-01 · Community & Partnership Lead
What you'll own

Three things are yours, end to end.

Community

  • Grow GemCommunity: chapters, Telegram groups and the member home.
  • Turn a new member into an active one in their first two weeks.
  • Find the members who build, and make them our loudest voices.

Content & events

  • Tutorials and short videos made with AI, every week.
  • Webinars twice a month, hosted in English.
  • Workshops and buildathons in HCM City and Hanoi, then across APAC.

Partnerships

  • Agencies, freelancers, influencers and content creators.
  • Co-marketing, content sharing and joint events.
  • Strategic deals that put GemBoss inside their client work.

A week in the seat, as an example

MonNumbers review, plan the week
TueRecord a tutorial with AI
WedHost the webinar
ThuPartner calls and an agency visit
FriMember Q&A, recap post, next event live
gemboss.ai/careers/community-partnership-lead · 3 Nov 2026Page 4 of 10
GemBoss · Job descriptionGB-JD-26-01 · Community & Partnership Lead
Scoreboard

Your scoreboard. Three numbers you own.

And one that ties them to revenue. These are the targets we'd like; we set the final ones with you in week two.

Members

5,000

members by month 12

Day 90
800 members, 200 active
Month 12
5,000 members, 1,250 active

Active means posted, replied or attended something in the last 30 days.

Content & events

130

pieces and events in a year

Day 90
24 tutorials · 6 webinars · 1 workshop
Month 12
100 tutorials · 24 webinars · 6 in person, 2 outside Vietnam

Partners

50

active partners by month 12

Day 90
10 active partners
Month 12
50 active · 12 co-marketing campaigns

Active means we did something together this quarter.

The number that pays you

Paying stores from the community

Stores that come in through your links, codes, events or partners.

Day 90

20

Month 12

150
gemboss.ai/careers/community-partnership-lead · 3 Nov 2026Page 5 of 10
GemBoss · Job descriptionGB-JD-26-01 · Community & Partnership Lead
How you earn

How you earn. It grows with the community.

A fair base, a bonus for the scoreboard, and commission that keeps paying while the community grows.

Base

30 to 40 million VND a month

Gross, paid monthly, set by experience.

Quarterly bonus

Up to 15% of the quarter's base

Paid on the scoreboard: members 40%, content and events 30%, partners 30%.

Commission

Uncapped, recurring

10% of what every store from the community pays in its first 12 months. 3% of what your partners' stores pay, for 24 months. Upgrades count too: when a customer moves up a plan after your event, you earn on the difference.

Equity

After your first year

Like every seat here.

Commission in month 12

$1,430 a month

about 37 million VND

Community 10%Partners 3%

About $9,298 across your first year, on top of base and bonus. Partner stores keep paying for 24 months, so year two starts with what year one built.

An illustration of the rules above, assuming stores join at a steady pace and 26,000 VND to the dollar. Not a promise.

gemboss.ai/careers/community-partnership-lead · 3 Nov 2026Page 6 of 10
GemBoss · Job descriptionGB-JD-26-01 · Community & Partnership Lead
Who you are

You, in six lines.

  • You make content with AI every week: tutorials, short videos, voice-overs. Send us three.
  • You have run webinars or events that people came back to, online and in a room.
  • You lead. You've run a team or a volunteer crew, and people follow you without a title.
  • You're outgoing. Walking up to strangers at an event is the fun part.
  • Your spoken English is IELTS 7.0 or above, or equal. You will host in English.
  • You can work from our HCM City or Hanoi office, and travel across APAC several times a year.

Extra points

+ Mandarin+ Lived or worked abroad+ Shopify or ecommerce+ Grew a community past 1,000 members+ Agency or partner work

What we don't need: a marketing degree, or Shopify on day one. We teach you the product in two weeks. If our lessons can't do that, they won't work for merchants either.

gemboss.ai/careers/community-partnership-lead · 3 Nov 2026Page 7 of 10
GemBoss · Job descriptionGB-JD-26-01 · Community & Partnership Lead
90 days & path

Your first 90 days, and where it goes.

Days 1–30
  • Build a store yourself, the way a merchant would
  • First webinar live in week four
  • Eight tutorials published
  • Meet the first ten partner candidates
Days 31–60
  • First in-person workshop in HCM City or Hanoi
  • Chapters and Telegram groups on a weekly rhythm
  • Five partners signed
Days 61–90
  • 800 members, 200 active
  • Ten active partners and a co-marketing calendar
  • A plan for the two people you hire next

Where it goes

NowCommunity & Partnership Lead. You, a budget and my calendar.
Month 6+Hire a content producer and a community coordinator.
Month 12+Chapters in Singapore, Kuala Lumpur and Bangkok.
ThenHead of Community & Partnerships, APAC.
gemboss.ai/careers/community-partnership-lead · 3 Nov 2026Page 8 of 10
GemBoss · Job descriptionGB-JD-26-01 · Community & Partnership Lead
Apply

How we hire for this seat.

  1. 01Send your workA video you made with AI, an event you ran, and five lines on why this seat.
  2. 02Talk to Chris30 minutes, in English, about what you built. Not your CV.
  3. 03A paid trialHost a 15-minute live workshop for our team and send one tutorial video. One week, paid.
  4. 04Meet the teamIn the office. An offer within 10 working days of your first message.

Questions first? Write to chris@gemcommerce.com.

Follow GemCommerce, the company behind GemBoss and GemPages

All GemCommerce jobs LinkedIn Facebook Instagram
gemboss.ai/careers/community-partnership-lead · 3 Nov 2026Page 9 of 10
GemBoss · Job descriptionGB-JD-26-01 · Community & Partnership Lead
Plain version · for print and HR

Job description: Community & Partnership Lead

PositionCommunity & Partnership Lead
DepartmentCommunity & partnerships
ReferenceGB-JD-26-01
LocationHCM City or Hanoi office
Reports toChris, founder
EmploymentFull-time
Seats1 seat
Date3 November 2026

1. Role summary

Build and grow GemCommunity into Asia-Pacific's largest community of ecommerce brand builders, and the partner network around it. Grow active membership; produce AI-made content and run webinars and in-person events; recruit and activate agencies, freelancers, influencers and content creators for co-marketing, content sharing and strategic partnerships across APAC.

2. Key responsibilities

  1. Community: Grow GemCommunity: chapters, Telegram groups and the member home.
  2. Community: Turn a new member into an active one in their first two weeks.
  3. Community: Find the members who build, and make them our loudest voices.
  4. Content & events: Tutorials and short videos made with AI, every week.
  5. Content & events: Webinars twice a month, hosted in English.
  6. Content & events: Workshops and buildathons in HCM City and Hanoi, then across APAC.
  7. Partnerships: Agencies, freelancers, influencers and content creators.
  8. Partnerships: Co-marketing, content sharing and joint events.
  9. Partnerships: Strategic deals that put GemBoss inside their client work.

3. Requirements

  1. You make content with AI every week: tutorials, short videos, voice-overs. Send us three.
  2. You have run webinars or events that people came back to, online and in a room.
  3. You lead. You've run a team or a volunteer crew, and people follow you without a title.
  4. You're outgoing. Walking up to strangers at an event is the fun part.
  5. Your spoken English is IELTS 7.0 or above, or equal. You will host in English.
  6. You can work from our HCM City or Hanoi office, and travel across APAC several times a year.

4. Preferred

Mandarin; Lived or worked abroad; Shopify or ecommerce; Grew a community past 1,000 members; Agency or partner work.

5. Key performance indicators

  1. Members: 5,000 members by month 12 (Day 90: 800 members, 200 active; Month 12: 5,000 members, 1,250 active)
  2. Content & events: 130 pieces and events in a year (Day 90: 24 tutorials · 6 webinars · 1 workshop; Month 12: 100 tutorials · 24 webinars · 6 in person, 2 outside Vietnam)
  3. Partners: 50 active partners by month 12 (Day 90: 10 active partners; Month 12: 50 active · 12 co-marketing campaigns)
  4. Paying stores from the community: Day 90 20, Month 12 150

6. Compensation and benefits

  1. Base: 30 to 40 million VND a month. Gross, paid monthly, set by experience.
  2. Quarterly bonus: Up to 15% of the quarter's base. Paid on the scoreboard: members 40%, content and events 30%, partners 30%.
  3. Commission: Uncapped, recurring. 10% of what every store from the community pays in its first 12 months. 3% of what your partners' stores pay, for 24 months. Upgrades count too: when a customer moves up a plan after your event, you earn on the difference.
  4. Equity: After your first year. Like every seat here.

7. Selection process

  1. Send your work: A video you made with AI, an event you ran, and five lines on why this seat.
  2. Talk to Chris: 30 minutes, in English, about what you built. Not your CV.
  3. A paid trial: Host a 15-minute live workshop for our team and send one tutorial video. One week, paid.
  4. Meet the team: In the office. An offer within 10 working days of your first message.
Prepared by: Chris Koh, FounderApproved: ____________________
gemboss.ai/careers/community-partnership-lead · 3 Nov 2026Page 10 of 10