Author
Chris Koh
Founder of GemPages and GemBoss. He writes the GemBoss blog, and still writes the conversion research himself.
- Founded GemPages in 2016, with one developer and no merchants
- 100,000+ Shopify brands have built on GemPages since
- Leads a team of over a hundred people in Hanoi, Saigon, Singapore and Shenzhen
Traffic is a commodity. Conversion is a skill.
Chris Koh, on stage at ShopX 2025
See the engine he is building.
From your brand, GemBoss builds the whole funnel, tests it, and shows you what to change to sell more. You approve every change.