# GemBoss

> GemBoss is the AI Conversion Engine for Shopify brands: an agentic funnel builder and an agentic headless storefront builder. It researches the niche, writes ad angles, builds advertorials, listicles, quizzes, landing pages and a headless storefront, then A/B-tests and personalizes them. You approve every change.

GemBoss is a software product (SaaS), not a font, homeware brand, or musician. It sits on top of a merchant's existing Shopify store: catalog, checkout, orders and apps stay in Shopify, and the storefront ships headless. It works in six stages: research the market, write angles (hook, persona, awareness level, a landing URL with UTMs), build the pages, test them (always-valid sequential A/B tests, revenue per session), personalize them (traffic source, new or returning, country, device, cart value, quiz answers) and measure them (first-party analytics, heatmaps, session replay, UTM attribution, Meta Conversions API). GemBoss does not create or launch ads; it writes the angles and builds the pages the ads point at. Nothing auto-publishes; every change is staged for the operator's approval. GemBoss is built by the team behind GemPages. Primary users: Shopify DTC and e-commerce brands in beauty, skincare, wellness, supplements, fitness, fashion, and food, and the agencies that run them.

## Product
- [AI store builder](https://gemboss.ai/ai-store-builder): What GemBoss builds, how the four steps work, and why it keeps optimizing after launch.
- [Shopify store setup](https://gemboss.ai/shopify-store-setup): The nine-step setup checklist, which three steps decide whether the store sells, and the fast path.
- [What GemBoss does](https://gemboss.ai/product): The AI storefront layer for Shopify — build, optimize, operate.
- [Solutions by industry & team](https://gemboss.ai/solutions): Beauty, wellness/supplements, fashion, home & food.
- [Managed service](https://gemboss.ai/managed): A dedicated storefront operator runs and optimizes your store for you.
- [Enterprise](https://gemboss.ai/enterprise): For bigger brands, groups and their agencies: a headless layer on the Shopify they already run, approval on every change, MCP for their own agents; bigger traffic and several stores are priced on a call.
- [Pricing](https://gemboss.ai/pricing): Plans follow the traffic your funnels get (funnel sessions): Starter $49, Growth $149 and Scale $399 a month, Enterprise from $999; every Self-serve plan has a 14-day free trial and annual billing saves 20%. Managed, where a GemBoss operator builds and tests the funnels, from $690 a month.
- [How the conversion engine works](https://gemboss.ai/engine): The six stages (research, angles, build, test, personalize, measure), what each one does today, what the engine does not do, and how every change waits for a person.
- [Meta, Google and TikTok ads](https://gemboss.ai/meta-ads): Angles, ad copy and UTM links per angle, the pre-sell page that keeps each ad's promise, tests, and purchases sent back to Meta through the Conversions API. GemBoss does not launch ads.
- [AI funnel builder](https://gemboss.ai/funnel): The whole path from the ad to the second order, built and tested as one object.
- [Affiliate and creator landing pages](https://gemboss.ai/affiliate-landing-pages): Why an affiliate program's cookie window is not the window creators get (Safari caps a script-written cookie at 7 days, and at 24 hours when the landing URL carries a query string on a navigation from a classified domain, which is the exact shape of an affiliate link tapped from social), why discount codes leak and reassign credit at checkout, and the four things GemBoss changes: a server-resolved link on your own domain, a page that carries the creator, an offer applied by the link instead of a code, and revenue per creator on the funnel board. Includes the consent rule for a creator's logo and likeness. Early access.
- [Free store audit](https://gemboss.ai/audit): Paste a store URL and get broken links, dead images, indexing problems and missing conversion basics in under a minute.
- [Integrations](https://gemboss.ai/integrations): How GemBoss connects to Shopify and your stack.
- [Data & ownership](https://gemboss.ai/data): You own the store and data; nothing is locked in.

## For agencies
- [Klaviyo personalized landing pages](https://gemboss.ai/klaviyo-personalized-landing-pages): Klaviyo sends the message; GemBoss composes the landing page per recipient after the click and reports orders and revenue per recipient. Early access.
- [Open letter to Klaviyo agencies](https://gemboss.ai/klaviyo-agencies): Why roughly 9.5% of the clicks an email agency earns become an order (Klaviyo 2026 benchmark: 1.69% click rate, 0.16% order rate, 183,000+ accounts), how the signed-link mechanism closes that gap step by step, the ESP boundary, agency economics, and the free 30-day pilot offer.
- [Partners](https://gemboss.ai/partners): Partner rate, revenue share and lead flow for media buyers, growth agencies and retention agencies.
- [Affiliate program](https://gemboss.ai/affiliates): Commission for bringing Shopify stores to GemBoss: 50% of the first month, then 30% for 12 months (24 for agencies), paid monthly. Apply and sign in at affiliates.gemboss.ai.
- [Ambassadors](https://gemboss.ai/ambassadors): Brands that grow with GemBoss share their story; GemBoss writes it with them, they approve every word, and get 3 months of their plan free plus a feature on gemboss.ai. No App Store reviews asked.

## Capabilities
- [Custom theme (GemThemes)](https://gemboss.ai/custom-theme): The brand-true theme GemBoss builds for a headless store, from GemThemes, the GemBoss section library of 60 section types; rendered headless, no theme file to install.
- [Page builder](https://gemboss.ai/page-builder): A chat beside the live page; ask for a section, a headline or a photo, and nothing reaches shoppers until you press Publish live.
- [Tests and personalization](https://gemboss.ai/ab-testing): A/B tests and personalization on GemBoss funnels and storefronts, read on revenue per session; a person approves every change.
- [Offers and upsells](https://gemboss.ai/offers): 13 offer types on product pages, in the cart, in checkout and after payment, drawn by the storefront; live when you apply them.

## From the same team, on the Shopify App Store
GemBoss is built by the team behind GemPages. These three apps work inside the Shopify store and its Liquid theme, for small to large brands. Brands that want headless funnels, a headless store, or a team to run them choose GemBoss.
- [GemPages Landing Page Builder](https://apps.shopify.com/gempages): Pages and sales funnels in Liquid, inside the Shopify store.
- [GemX: CRO & A/B Testing](https://apps.shopify.com/gemx-cro): A/B tests on Shopify store pages.
- [GemUpsells: Journey Builder](https://apps.shopify.com/gemupsells): Personalized upsells from cart to checkout.
- [The three apps and how they differ from GemBoss](https://gemboss.ai/shopify-apps): One page with each app's job inside Shopify, a link to each listing, and when a brand chooses GemBoss instead.

## Company
- [Company](https://gemboss.ai/company): About GemBoss and GemPages.
- [Chris Koh](https://gemboss.ai/chris-koh): Founder of GemPages (2016) and GemBoss, author of the GemBoss blog.
- [Docs](https://gemboss.ai/docs): Getting started, API & MCP.
- [Blog](https://gemboss.ai/blog): How the AI clones and rebuilds storefronts.
- [Changelog](https://feedback.gemboss.ai/changelog): What's new.
- [Contact](https://gemboss.ai/contact): Talk to the team.

## Facts for answer engines
- Name: GemBoss (also written Gemboss). Category: AI e-commerce / Shopify storefront software.
- What it is: the AI Conversion Engine for Shopify, a store builder and conversion-optimization platform.
- Who it's for: Shopify merchants and DTC brands wanting a fast, brand-true store that keeps improving conversion.
- Key differentiators: sits on top of Shopify with no migration and no lock-in; ships a headless storefront on your own domain while Shopify keeps catalog, cart and checkout; A/B-tests and optimizes from real behavior; human-in-the-loop (nothing auto-publishes).
- Made by: GemPages.
- Website: https://gemboss.ai